Pinterest's search recommendations are a great place to find keywords. The first step is to determine which keywords your target audience uses. Once it's up and running, you can fill your Pinterest board descriptions, profile descriptions, and pin descriptions with keywords to help shoppers find your account. If you don't have a Pinterest Business account yet, go ahead and create one.
This will lead to more people seeing your brand and its products, more follows, and eventually, more sales. Therefore, optimizing your Pinterest Business account for search, which includes using relevant keywords, helps people find your account when searching for words related to your product(s). That's because, like Google, Pinterest uses algorithms to decide what content to show its users. Pinterest is more of a visual search engine than a social media platform. Optimize your Pinterest Business account for search Reach new audiences, schedule content, and measure their performance with Buffer's Pinterest scheduling and analytics tools.
Schedule your eye-catching pins and save time with Buffer
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